The AureumNovari brand identity is rooted in refinement, exclusivity, and understated luxury. Our logo, a delicate yet bold typographic mark, embodies balance and harmony—mirroring our furniture’s seamless blend of form and function. We use a minimalist yet distinctive aesthetic across all branding elements, ensuring a consistent and elevated presence. Our tone of voice is confident, sophisticated, and evocative, speaking to those who appreciate quality and artistry. Every interaction with our brand should exude the elegance and timelessness that define AureumNovari, creating an immersive experience that aligns with our commitment to superior design and craftsmanship.
HISTORY OF IDENTITY
AureumNovari was founded in Milan, Italy in 1902 by master artisan Giovanni Novari, a visionary furniture maker dedicated to the art of fine craftsmanship. Inspired by the grandeur of Italian and French classical design, Novari sought to create furniture that embodied both elegance and longevity.
His early pieces, handcrafted from the finest European woods and adorned with intricate detailing, quickly gained recognition among aristocratic families and prestigious estates.
As the world emerged from World War II, AureumNovari embraced mid-century modernism, introducing more minimalist yet exquisitely crafted designs. The Novari Lounge Chair, released in 1956, became an instant classic, featuring clean lines and an ergonomic form that resonated with a new generation of design enthusiasts.
